Essential tools every marketing team should use in 2025

Key takeaways

• Choose one reliable tool per marketing category to avoid complexity.
• Focus on simplicity and ease of use to maximize team adoption.
• The right tool stack improves collaboration and overall campaign results.
• Integrating tools thoughtfully helps streamline workflows and save time.

1. Project management (Breeze)

Marketing teams juggle multiple campaigns at once — Breeze keeps everything organized in one simple workspace.

Keeping marketing projects on track can be challenging, especially when multiple campaigns and deadlines overlap. Breeze offers a straightforward project management solution designed with simplicity in mind. It allows teams to create tasks, assign responsibilities, set deadlines, and track progress without overwhelming users with unnecessary features. The clean, intuitive interface means that even those new to project management software can quickly get up to speed.

By centralizing project details and communication, Breeze helps marketing teams stay organized and transparent about their workload. It also supports integration with popular tools like Google Calendar and Slack, making it easier to keep all aspects of a project connected. Learn more about how marketing teams use Breeze to plan and track campaigns. For marketing teams looking to improve coordination without investing in complex platforms, Breeze is a practical choice.

Pricing: Breeze offers a single plan priced at US $9 per user/month for the full feature set.

Pros & cons

• Pros: Easy to use and quick to adopt by non-technical teams. Affordable pricing and clean interface.
• Cons: Limited advanced automation and workflow customization. May lack deep enterprise-level features.

2. Research and SEO (Ahrefs)

To make smart content decisions, marketers need reliable SEO insights — Ahrefs delivers this through data and competitive analysis.

Understanding what your audience is searching for and how competitors perform online is crucial for effective marketing. Ahrefs is a powerful yet accessible tool that provides valuable insights into keyword research, backlink analysis, and content performance. It helps marketing teams identify opportunities to improve their search engine rankings and create content that resonates with their target audience.

While Ahrefs offers a wide range of features, its user-friendly dashboard and clear reports make it manageable for teams that may not have deep SEO expertise. Regular use of Ahrefs can guide content strategies and ensure marketing efforts are aligned with what potential customers are actively seeking.

Pricing: Ahrefs’ Starter plan costs US $29/month, with advanced plans available at US $99/month or higher.

Pros & cons

• Pros: Accurate SEO data and competitive insights. Excellent for keyword and backlink analysis.
• Cons: Expensive compared to basic tools. Has a learning curve for new users.

3. Writing and content creation (ChatGPT)

Fast content creation is essential for marketing teams — ChatGPT helps generate and refine ideas quickly.

Creating engaging content consistently is a common challenge for marketing teams. ChatGPT can assist by generating ideas, drafting copy, and even helping with editing. Its conversational AI capabilities allow marketers to brainstorm headlines, write product descriptions, or develop social media posts quickly.

While ChatGPT is a helpful assistant, it’s important to review and tailor its output to maintain authenticity and brand voice. Using AI as a starting point can save time and spark creativity, making content creation more efficient without replacing the human touch.

Pricing: ChatGPT offers a free version. The Plus plan costs US $20/month, with Enterprise and Team tiers available at higher rates.

Pros & cons

• Pros: Great for content ideation and drafting. Cost-effective and fast for producing copy.
• Cons: Requires human editing for tone and accuracy. Lacks brand-specific understanding.

4. Design and visuals (Canva)

Every team needs eye-catching visuals — Canva helps marketers create them effortlessly.

Visual content plays a vital role in capturing audience attention. Canva offers an accessible platform for creating graphics, presentations, and social media posts without requiring professional design skills. Its drag-and-drop interface and extensive template library enable marketing teams to produce polished visuals quickly.

Canva also supports collaboration, allowing multiple team members to work on designs and provide feedback in real time. This helps maintain brand consistency and speeds up the creative process, even for teams without dedicated designers.

Pricing: Canva offers a free tier. The Pro plan costs US $12.99/month (or US $119.99/year), and the Teams plan costs US $14.99/month per user.

Pros & cons

• Pros: Simple drag-and-drop design for non-designers. Large template library speeds up production.
• Cons: Limited flexibility for advanced design needs. Some premium assets require upgrades.

5. Social media scheduling (Buffer)

Consistent social posting builds audience trust — Buffer makes scheduling and analysis simple.

Managing multiple social media accounts and posting schedules can be overwhelming. Buffer simplifies this by allowing marketing teams to plan, schedule, and publish posts across various platforms from a single dashboard. It provides insights into post performance, helping teams understand what content resonates best.

Buffer’s straightforward interface and automation features reduce the manual effort needed for social media management, freeing up time for strategic activities. Its ability to queue posts and optimize timing supports consistent audience engagement.

Pricing: Buffer’s free plan supports three social channels. The Essentials plan costs US $5/month per channel, and the Teams plan costs US $10/month per channel.

Pros & cons

• Pros: Clean interface for scheduling and analytics. Ideal for small and mid-sized teams.
• Cons: Limited advanced reporting. Costs increase with more channels or users.

6. Email marketing (Mailchimp)

Email remains a top-performing marketing channel — Mailchimp helps teams automate and personalize outreach.

Email remains a powerful channel for direct communication with customers. Mailchimp offers an easy-to-use platform for designing email campaigns, managing subscriber lists, and tracking results. Its drag-and-drop editor and pre-built templates help marketing teams create professional emails without technical expertise.

Mailchimp also includes automation features, such as welcome sequences and segmentation, which allow teams to deliver personalized messages at scale. These capabilities help nurture leads and maintain customer relationships effectively.

Pricing: Mailchimp offers a free plan for up to 500 contacts. The Essentials plan costs US $13/month, the Standard plan costs US $20/month, and the Premium plan costs US $350/month.

Pros & cons

• Pros: Easy setup for email campaigns and automation. Integrates well with other platforms.
• Cons: Pricing increases with contact lists. Interface can be complex for advanced users.

7. Analytics and insights (Google Analytics)

To improve campaigns, teams need to measure what works — Google Analytics offers the data behind decisions.

Measuring the success of marketing efforts is essential for continuous improvement. Google Analytics provides detailed data on website traffic, user behavior, and conversion rates. While it offers advanced features for experienced users, its basic reports are accessible enough for most marketing teams to understand how their campaigns are performing.

Regularly reviewing analytics helps teams make informed decisions, identify what’s working, and adjust strategies accordingly. Integrating Google Analytics with other tools can further enhance reporting and insights.

Pricing: Google Analytics 4 (GA4) is free. The enterprise version, Google Analytics 360, costs US $50,000/year.

Pros & cons

• Pros: Free tier with detailed insights. Integrates with most marketing platforms.
• Cons: Steep learning curve for beginners. Enterprise version is expensive.

8. Communication (Slack)

Good communication keeps marketing campaigns on track — Slack connects teams instantly and transparently.

Effective communication is the backbone of any successful marketing team. Slack offers a real-time messaging platform that organizes conversations into channels based on projects, topics, or teams. This structure reduces email overload and keeps discussions focused and easy to follow.

Slack also supports integrations with many marketing tools, enabling notifications and updates to be shared instantly. This fosters quick decision-making and keeps everyone aligned, regardless of location.

Pricing: Slack offers a free version. The Pro plan costs US $8.75 per user/month (billed annually), and the Business+ plan costs US $15 per user/month.

Pros & cons

• Pros: Real-time messaging and collaboration. Many integrations and smooth onboarding.
• Cons: Can lead to constant notifications and distractions. Costs add up for large teams.

Bringing it all together

While each tool serves a specific purpose, the real power comes from integrating them into a cohesive workflow. Choosing tools that work well together and complement your team’s needs reduces friction and duplication of effort. For example, linking project management with communication apps ensures that updates and tasks are visible to everyone involved.

Marketing teams should prioritize tools that are easy to adopt and maintain, avoiding overly complex systems that can slow down productivity. Regularly reviewing the toolset and adapting it as the team grows or changes will help maintain efficiency and support ongoing success.

Frequently asked questions

What are the best tools for marketing teams? Breeze, Ahrefs, ChatGPT, Canva, Buffer, Mailchimp, Google Analytics, and Slack cover key areas from planning to reporting.

Which tools are free? Canva, Google Analytics, Slack, and ChatGPT offer free plans with core features.

Which tool is best for collaboration? Breeze for project tracking and Slack for communication work well together.

Conclusion

In 2025, marketing teams have access to a wide range of tools designed to simplify their work and improve results. By selecting one reliable tool per category and focusing on ease of use, teams can streamline their workflows and foster better collaboration. From project management with Breeze to communication via Slack, these tools help teams stay organized, creative, and data-driven.

Ultimately, the right combination of tools empowers marketing teams to deliver more effective campaigns with less hassle. Embracing these technologies thoughtfully can lead to stronger alignment, faster execution, and better outcomes in an increasingly competitive landscape.

Want to see how Breeze can organize your next campaign? Try Breeze for free.